The second iteration of the #BuySingLit movement will include a special way to get new fans involved: sending unique, original literature written by Singaporean authors to random addresses of other Singaporeans. Anyone has the chance of checking their mailboxes in the near future and receiving literature. The program is designed to pique the interest of people who might not know where to get started on their journey delving into Singaporean literature, as well as drum up interest in the #BuySingLit movement.
The #BuySingLit movement itself is a push for more Singaporeans to support literature written and published right in Singapore. This movement, which was created last year, is back with around fifty different events to promote Singaporean literature. One such program, Chatbooks, is an innovative way to get people interested in Singaporean literature. With Chatbooks, participants can read a story via a chatbot that has been programmed with the writing of several Singaporean authors. What transpires is an immersive and interactive experience with a book — and a new way to appreciate Singaporean writers.
Another program that will be a part of the #BuySingLit movement incorporates the nostalgia of capsule toy dispensers. For just $2, participants can turn a crank of a machine and get a mini book filled with the words of a Singaporean author, an exclusive pin, and a voucher for a purchase of $10 at the event.
The signature event, however, has to be the sending of the letters from Singaporean authors to random Singaporean mailboxes. The theme of the letters is paying tribute to neighborhoods where the authors grew up, lived, or spent time. For all artists, the sense of place strongly influences their art, and writers are no different. The climate and culture around them sways everything from messages in their works to the very characters that bring their words to life. What will be particularly special is for Singaporeans living in those same areas receiving these love letters to their homes. It will not only open the door to appreciation of Singaporean literature, but also ignite the passion of people for their own neighborhoods as never before.
Other events that will be sure to draw attention during the #BuySingLit festival include art installations with the theme of city of books, art pieces commissioned to pay tribute to popular graphic novels, book-inspired playgrounds for children, and much more. One artist is even knitting works of art from old calendars. Many book sellers across Singapore have reported an increase in sales as a benefit of #BuySingLit.
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To read more about the promotional literature being mailed out, as well as additional information about the literary festivities taking place, go to http://www.straitstimes.com/lifestyle/arts/surprise-letters-for-singaporeans.