Whiteboard animation is an entertaining and informative way to engage your target audience — whether it’s promotional information for a product or service, an advertisement for an event or business, or a tribute to a friend or loved one intended as a gift at a special occasion.
Whiteboard animation refers to a stylized form of animation that looks like someone is drawing on a whiteboard in front of your eyes but presented in a video format. Styles can vary from project to project, but one common denominator is that the background of the presentation is almost always white to mimic an actual whiteboard. The projects also use dry erase markers — or animation meant to look like dry erase markers — to complete the drawings. Some of the markers can be colored, but others might stick to black marker on the whiteboard background for a stylized, simplified project. The drawings themselves might be animated to move, or the artist might choose to incorporate time-lapse photography to advance the story within the project. Oftentimes, artists could choose to incorporate either their own hands or models’ hands to help tell the story of their project, whether it’s writing down pertinent information in the presentation or even moving elements around in the animation.
If you think you might be interested in incorporating whiteboard animation services in your next project or campaign, SGArtClass.com is the place to start. Working together, you’ll soon be able to show your fun and effective animation to whomever you choose.